Brief: Design an awareness campaign for the global day of peace on the 21st September
I used a grungy style of graphics to echo the existing logo’s style. I chose a giant balloon release theme to physically spread the message around the world as well as online using
E Postcards. I have created POD packs to collect. Containing promotional material, a balloon and postcard for a personalised message of peace. Attaching a message to a Balloon ensures a random distribution to create lots of awareness. I felt the whole campaign should bring people together and be suitable for families and communities.
